Target news always wins. It's the best targeted audience a media can have.
NYC consists of five boroughs and over 8 million people.
Grabbing the market share for NYC alone is expensive and costs more to maintain.
Legacy media thrives on long term advertising clients.
The new media is free to explore around and find an area with a small audience.
Focus on that strength and then decide whether to expand or grow the audience.

Because of its affordability and wide audience, marketers are increasingly using online channels such as 
social media, mobile apps, and direct email to distribute promotional information. Traditional offline promotions, such printed coupons, may nevertheless be more effective than their digital 
counterparts at influencing consumer behavior in spite of these benefits.
It has been observed that offline media increase consumers' perceptions of the marketed products
and help them remember promotional content. However, there hasn't been much research done on the direct
comparison of the effects of offline and online promotional media on customer behavior.

At Laura Uhle, the community channel is all about sharing content with all.
Whether it's an event, crime, lost and found and so much more, it's the place where all are united to exchange networks.
Many local community groups are in constant demand of meeting new people to expand with new adventures.
NYC is now adding more budget to parks and recreation for the community to expand with participation.
Such diversity and caring is what the city is all about.

Surveys and polls gather opinions, information, and feedback. 
Polls are the same as surveys except that they are just 1 question long. 
Quiz reveals certain things about a quiz-taker.
At Laura Uhle, we have all three ready to go for the sponsors and it's simple to use.

Successful companies believe a loyal audience target is based on the interest of the company's products and services.
It's the only way to generate an audience. Developing a niche market takes time but can be achieved with focus groups.
Often time consuming with budget constraints, it's worth the effort with a good team in place.
The result takes from beginner's luck to years of identifying what's best for the audience.